In June 2014, L.W.P. Group entered the fast-casual dining scene with Tacos Perla, a taqueria experience. Located in San Diego’s burgeoning North Park neighborhood, Tacos Perla guests enjoy the comfort and sophistication of a newly constructed 750-square-foot modernist concrete and glass eatery. Tacos Perla showcases colorfully presented street tacos with big flavors, house-made tortillas and the best local and regional ingredients. The resulting personality evokes late-1960s Mexico – Tijuana street culture, the ’68 Mexico City Olympics – mixed with contemporary styling and hand-crafted charm. The brand identity feels fresh and dynamic – especially when supported by the ever-present Gomez, the prismatic “zonkey” character who serves as the official Tacos Perla brand ambassador.